Professional Visibility

Panels - Podcasts - LinkedIn - Media Interviews - Networking

"The only thing worse than being bored is being boring"

Jean Baudrillard

Where are you stuck?

Perhaps you’ve been invited onto a panel or a podcast, or asked to chair one, and want to come across as the expert you are, not the guest who rambled. Maybe a journalist wants to interview you, or your organisation needs you to be its public face. Perhaps your LinkedIn profile undersells you, or you know you should be posting but never quite know what to say. Or perhaps your whole team needs to raise its profile, building a reputation that wins trust, talent and business.

For 20 years I sat on the other side of the microphone as a BBC reporter and presenter, interviewing everyone from politicians and CEOs to experts and members of the public. I know what makes a guest compelling, what makes a producer invite someone back, and what turns a good interview into a great one. Just as importantly, I know what makes it go wrong.

Those same journalistic instincts work just as powerfully online. Knowing your story, finding your angle and telling it with clarity and personality are the secrets to a LinkedIn presence that’s authentic, engaging and gets you noticed for all the right reasons.

Let’s build the visibility you or your people need to make an impact. Here are some of the areas we can work on:

Commanding Panel Appearances

* Prepare key messages and a few memorable lines, so you’re quotable rather than forgettable

* Make your point concisely in a crowded conversation, build on others’ contributions, differentiate yourself from the crowd and disagree with grace

* Work with the chair, the audience and the clock rather than against them

* Handle audience Q&A and curveball questions with ease

* Stepping into the chair or hosting an event yourself? Learn the broadcaster’s craft of sharp intros, smooth transitions, drawing out the best from your speakers and keeping the whole thing on time

Engaging Podcast Guesting

* Understand what hosts and producers are looking for, and how to pitch yourself as a guest

* Prepare strategically, from your pre-interview conversations with the host or producer to writing a great bio and shaping the topics and angles you want to explore

* Bring your expertise to life with stories, examples and insights that make great listening

* Find a conversational style that’s relaxed, engaging and on-message without sounding scripted

* Make the most of your appearance before and after it goes live, from signposting your work during the conversation to promoting the episode and extending its reach afterwards

Standout LinkedIn Presence

* Pin down what you want to be known for and the expertise and experiences that set you apart

* Build a profile that tells your professional story with clarity and personality

* Creat posts and comments that showcase your knowledge and speak to your target audience

* Grow an authentic network that opens doors to clients, opportunities and influence

* Forget the hacks and fads. Learn what works, why it works and how to make LinkedIn work for you - without a gruelling posting schedule

* Available as team workshops or 1-2-1 coaching, or go at your own pace with my online course, Shine on LinkedIn

Expert Voice

* Work towards becoming a go-to commentator in your field: communicate your expertise in a way that’s clear, engaging and accessible to a public audience

* Make complex ideas compelling: find the human angle, explain the tricky stuff simply and move beyond the facts to offering an interesting perspective

* Understand how journalists think, what makes a story and what they need from you

* Craft clear, memorable messages and soundbites that use analogies, examples, stories and vivid language to make ideas stick

* Practise handling tough questions, staying on message and bridging back to what matters - without sounding evasive

What my clients say

"Very interactive and super valuable session ... one of the best on this programme!

It's given me lots of insights into the media. Rachel has been an excellent coach"

"Really good content on networking that sparked reflections and discussions.

Rachel brings real energy and clarity - it's a thrill to have her presenting. "

"Loved having time to really think about my visibility and define a plan to improve it.

Rachel is an amazing facilitator with such clear communication"

"Rachel clearly has a very deep understanding of LinkedIn and its quirks but doesn’t ever make it feel unattainable. It honestly feels like having a very well informed friend and mentor talk you through it"