TIME TO UP YOUR GAME?
Finally create a LinkedIn profile that stands out from the crowd ... and opens doors to the work you really want
Go from bland to brilliant without sacrificing your authenticity or posting a bajillion times a day
Master LinkedIn with a qualified career coach and professional storyteller
INTRODUCING
Shine on LinkedIn
ONLINE COURSE
The only course you need to:
Finally build a full profile that really shines
Create a credible, authentic brand
Post and comment with confidence and creativity
Build connections that boost your career
Stop feeling embarrassed that your LI profile is rubbish/hasn't been updated for 5 years/makes you look utterly characterless
"Brilliant!"
"It's a terrific course - it's given me an unexpected
sense of agency"
TESTIMONIALS
What others are saying
"A transformative experience"
"At the start of the course, I was feeling daunted by the whole idea of LinkedIn. My profile consisted of my name, and I occasionally had a scroll but mostly felt overwhelmed.
Within a week of writing my first post, I'd tripled my connections, was finding people throughout my industry to connect with. An added bonus was re-discovering former colleagues and finding out what they're doing now, and initiating a new work-related project.
Now I'm driving my friends and family mad because I'm so evangelical about LinkedIn. It's been a transformative experience - it's made me feel empowered as a professional. I've found a powerful tool to seek out opportunities in my industry on my own terms".
Elizabeth, audio producer
"Inspirational and practical!"
"My starting profile was OK, but it was a bit of a mish-mash! As my career journey hasn't been linear, I felt that My LinkedIn just had a count of roles but very little on who I am as a professional and my different traits, skills and expertise.
For me, it's been inspirational and practical. A unique blend of a practical approach combined with great story-telling and a human touch.
It hugely helped me focus - I've become more confident using LinkedIn - from updating my profile to interacting and posting. I feel much more positive and robust to experiment, constantly update as well as use LinkedIn as a multi-functional tool.
Thank you hugely!"
Anna, International Relations
"Thought-provoking on so many levels!"
"I was feeling totally despondent! My profile had never really been completed properly and I didn't feel it was in a fit state to attract anyone who wanted to find out more about me and my experience.
I've now had some really lovely messages from old and new(ish!) connections - plus 2 people wanting to meet up - this feels huge to me! I know it's 'just a coffee' but having stared at an uninspiring and overwhelming LinkedIn screen for months - this is progress. I'm sure the changes to my profile influenced this.
But it's about so much more than a page - it's carving out the space and time to really think about your career and what you want - with the fantastic prompts and guidance from a seasoned professional!"
Sarah, Strategic Communications
What will you learn?
Stage One - Laying Strong Foundations
Get laser focused on your LinkedIn goals
Identify the tangible outcomes you want LinkedIn to bring to your career, your measures of success and target audience
Learn the 8 magic principles to ensure LinkedIn works for you
Map your compelling professional brand and brand voice
Configure your settings for maximum impact and discoverability
Get your "stupid" questions answered on Premium, Open to Work, Career Breaks, Top Voices, LinkedIn jargon and more
Stage Two - Crafting Your Profile
Craft a winning profile that sets you apart
Structure and write the FIVE must-have sections to stop readers in their tracks - all with in-depth examples and guides
Create visual images to supercharge your messaging
Ditch the tired clichés and storytell like a pro
Make your profile highly searchable, credible and engaging to lead to the connections and work you want
Add the icing on the cake with Recommendations and Featured
Stage Three - Build your Network
Make authentic, productive connections
Map a strategic network for the work you want not just your old mates
Write effective connection requests without being annoying
Build your following and grow a meaningful network that leads to valuable conversations
Stage Four - Getting Active
Create content that gets real engagement
Understand the content and commenting strategy right for you and how it can shape your feed and build your visibility
Learn the 8 Posting Personas, why most people use the wrong one and determine yours
Master the anatomy of a powerful post (and why stuff bombs)
Create a bank of content ideas using the wealth of prompts provided
What's inside?
7 hours of video split into 35 bite-sized themed modules
Learn at your own pace and beat the brain-melt of trying a major LinkedIn overhaul in one go.
Work through in order, or dive into areas where you need particular support.
Return to the course whenever you need a refresh, an update or are ready to up your activity.
"You brought the step-by-step elements alive, which kept me engaged (and motivated) to keep going."
"The structure, sequence and chapters made really good sense and allowed a good pace".
"I am delighted that I can refer back to the course whenever I want, and delve into areas that felt less important for a newbie."
Templates, Exercises and Cheat Sheets
Thought-provoking exercises to explore your LinkedIn goals, professional brand and content ideas.
Prompts, structures and templates to get you writing and beat the fear of the blank page!
Resources and idea generation tools you can come back to time and time again for inspiration.
"I loved your worksheets, especially working on visuals and revealing my brand."
"The outlines for different posting personas are hugely constructive in approaching content generation."
"A really good sense of how to play with styles and content".
"The worksheets were useful tools for working through and honing my purpose and messaging."
Modules rich in real examples for inspiration and clarity
No wishy-washy strategies that leave you wondering what to do with what you've been told !
Each module is brought to life with walk-throughs of real LinkedIn content to highlight the Dos and Don'ts, and to qu
ickly help you see where you need to up your game.
"I particularly loved the real examples of what to do and not to do - visual, straight to the point, and with your insightful commentary guiding us through."
"I love the examples! Makes it relatable and relevant for me."
"I think your examples are second to none, invaluable, really good."
Help behind the scenes to configure the right Settings
Ensure you feel confident in the basic "back end" of LinkedIn.
Make the most of all the Settings open to you and most relevant to your needs.
Live demos of Settings you can change and update while you watch to ensure your Profile is displaying the right info, visible to the right people, and fully configured to support the goals you identify.
"I really liked the technical guides. Once I started doing the work as we went along it became a much richer experience. "
"Felt practical and like I was making real progress. You could see the outputs there and then and it was brilliant."
Meet your Trainer
Rachel Schofield wants you to stop being boring. Her life's work (well, she does also like eating cake and visiting castles) is to help you power up your professional impact and stop writing and talking about yourself and your work in a way that is, let's be honest, shockingly dull. To feel confident and clear about what you offer and how to position it. To land clients, get promoted or secure the role that lights you up.
Both a careers expert and a master communicator, she offers a unique combination of skills: to help you figure out exactly how you want LinkedIn to support your career goals (rather than some vague, and frankly pointless notion that "I really should be on LinkedIn" ) and then to show up in way that truly shines, feels authentic and powerful, and actually stops the scroll among your target audience. This course is career visioning and messaging mastery rolled into one.
She spent nearly 2 decades as a BBC reporter and presenter, before qualifying as a career coach, accredited by the International Coaching Federation.
A gifted writer and speaker, her book "The Career Change Guide" is published by Penguin and she has appeared on numerous podcasts including Mo Gawdat's "Slo Mo" and Adrienne Herbert's "Power Hour".
She is upfront, practical and really quite entertaining, all whilst being appropriately qualified and totally free of "10-days-to-a-billion-LI-Followers" BS. How refreshing.
"Rachel is articulate, motivating, and warm. She instantly makes you feel at ease and any nervousness or hesitation I had dissipated. Her enthusiasm and passion is clear and it's infectious in driving you forward to improve. Her presentation style on Shine was conversational, friendly and well-informed. She strikes a wonderful balance of being highly knowledgeable but at all times communicates information in a way that is inclusive and accessible."
"Really engaging how conversational it is - doesn’t feel like a training! Rachel clearly has a very deep understanding of LinkedIn and its quirks but doesn’t ever make it feel unattainable. It feels manageable - and I think Rachel's style is key to this. It honestly feels like having a very well informed friend and mentor talk you through it."
"Friendly, informative, encouraging, authoritative - Rachel really knows her stuff."
Watch this 10 minute taster video from the course, where Rachel kicks off the modules on your Introductory Section. That's your name, headshot, banner photo and headline.
Think yours needs some work? Let's see ...
Give me access to the video taster and your fortnightly careers newsletter "The ReWork"
The deeper impact our course takers really love
"It’s really made me question, analyse and consider what I’m doing, how I want to be seen, how I want to engage.
After two maternity leaves and living and working abroad, I'm readjusting and figuring out what I want to do and why - and this course has really helped me do some deep diving on that!
So, yes you’re giving us fantastic tricks and tips of how to boost our LinkedIn pages, but it’s more than that."
"The course has been invaluable to me personally especially as career-wise it's been such a bumpy time.
There has been so much churn over the last year and your course has been a beacon, and shown me that there is a light at the end of this particular tunnel.
I now feel empowered to engage with LinkedIn, and make it work for me."
"It's helped me look into the future confidently and focus on what and where I want to be professionally. This is immensely beneficial for those with non-linear careers or making pivots to move forward rather than constantly dragging past irrelevant experiences into future aspirations.
It also helped me feel more confident playing with and tweaking my profile. I want to ensure that, moving forward, the content I produce works for my objectives."
FREQUENTLY ASKED QUESTIONS
Who is this course aimed at?
This course is for any professional who really wants to understand LinkedIn and use it effectively to advance their career ambitions - big or small. It's for people who want to be more intentional about how they're seen in their work and feel more confident about showing up and standing out.
If you're ready to do some deeper thinking about your professional presence, and invest time and effort in powering up your communication, image, impact and influence (in a way that works authentically for you), you'll love this course.
Who shouldn't take the course?
If you're in a mad dash to update your profile for a job application that's due in tomorrow, this course isn't for you. Go grab 3 basic tips from YouTube and good luck for now! Come back when you've got a bit more time and space to really master your own professional social media presence .
Oh, and be ready to experiment and do the work. This is an action-orientated course!
How long will it take me?
Hmmm, that depends. Naturally, the more serious an overhaul needed, the longer it will take you.
There are around 7 hours of video content in the course, all broken down into manageable chunks. The average length is around 15 minutes, though some are mere nibbles at 5 minutes and a handful are mighty meaty at around 35 minutes (yes, I go deep and give you the detail you need, not the obvious stuff).
Most modules will then need you to implement what you've learnt, which could be a few quick updates as you watch, or a longer piece of research, writing or outreach once you've been taught a particular approach or strategy. On average, people say they spent at least the same time in implementation as they did watching the course and they benefitted from working on it consistently over time.
So it's not a binge it, do-it-all-in-a-day course. It's all about exercising your LinkedIn muscles - creating, building, playing and experimenting.
Ultimately (and this won't surprise you) like all courses, you get back what you put in.
What will I have at the end of it?
Do the work and you'll have ...
A really impactful profile, both visually and content-wise, that you're no longer embarrassed for people to see.
Clear, confident and engaging messaging on your page and in your content creation.
Knowledge of the most effective way to use LinkedIn to achieve your specific professional goals - I don't take a one-size-fits-all approach.
A fantastic strategic understanding and toolkit that you can draw on whenever you need to make professional changes.
Does the course come with personalised support?
No. The course is carefully designed to be self-guided, with a wealth of resources, allowing you to work at your own pace. If you want 1-2-1 help with LinkedIn, email me and I can tell you more about the bespoke support I can offer you [email protected]. Prices start from £495 and include access to the course plus two 60 minute sessions with me and time spent reviewing your profile and providing bespoke feedback.
How long do I have access?
You'll have access to the course for a minimum of 2 years, which means you can revisit it regularly - especially valuable if your professional situation changes. And you'll benefit from any updates I make as the platform changes.
Why is is so ridiculously cheap?
Good question! I've spent weeks and weeks perfecting the content and creating the resources, and I'm keen for as many people as possible to benefit from the chance to really master how they communicate their career story. It frustrates me how many people get this wrong when it can make such a difference to your professional success! But it may not stay at £99, so grab it fast!
Can I buy this for my team? Can I book you to deliver some live LinkedIn training for the company?
This course is for individual use. If you're interested in using this training for your whole team or would like some bespoke sessions within your company, email me and I'd be delighted to chat. [email protected]
I'm all in! How soon can I start?
Right now! Just click on any of the blue buttons on this page (you spotted them, right?) and you can buy immediate access. Once you've paid, you'll receive your log-in and password. Enjoy!